Make sure you have clear indications on the navigation of your website. The navigation menu should be clear and concise so that visitors know how to navigate around your website without confusion.

Reducing the number of images on your website. They make your site load very slowly and more often than not are very unnecessary. If you believe that any image is essential on your site, make sure you optimize the image using editing programs so that they have a minimum size of the file.

Keep your text paragraphs in a reasonable time. If an item is too long, you should divide into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure that your website complies with the rules in www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you lose a lot of potential visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Moreover, the scripts are not supported all browsers, so some visitors might miss important information because of this.

Use CSS to style your page content because they save a lot of work by styling all elements on your website in a single step.