The package of the original iPod is a 6 “cube box. The box was supposed to be removed from its sleeve, after which it was developed as a flower. The first package of iPod reflects the image that the company is trying to promote: exuberant style, features expressive, energetic and intense colors and sounds. After the emergence of the next types of iPods, this image of the product transformed into a more mature one, an image that was expressed through the campaigns The package of measures and the general design of the product.

The main color of black video iPod is evident, it is quite risky, but the original, taking into account the fact that the main aspect that the device is the video, in the sense of color, movement and diversion. However, there are several silver accents on the box, which represents the Apple logo and text. However, the color of the box matches the colors of the iPod: white and black, like the iPod nano. By choosing these colors and this style of packaging, Apple wanted to create a more sophisticated and elegant look of the new products, along with this, the advertisements for the product changed to a more mature and tone.

The shape of the box is different, as well as from the first flower-like box of the first generation of iPods: the iPod `s video frame is fairly flat and square, more stylish and more serious looking. In reality, this box works like a sleeve, and with an open end, similar to a box of DVDs, but it also contains another box inside, which is well within fixed. The interior box is opened in 2 distinct parts: one part containing the device iPod and the other contains a monolith.

The set lacks a manual guide (still, has a small Quick Start Guide), by contrast, has a CD that contains all the necessary instructions for using the iPod video. Besides these, the box contains a relevant statement and think about copyright protection and a sleeve for iPod real. The CD that contains the instructions that displays a PDF file that adapts to any computer, using the languages English, French, German, Japanese and Chinese. Another package contained within a USB cable and adapter of the ear buds, this type of iPod has even smaller ear buds, which must be protected, while opening the box.

The new video iPod product has, in addition to various improvements in the technical service (among them, the video is the most relevant), another package, another image and presentation. The new package of management practices to remain, however, it becomes more secure. Besides these, the new package offers a more sophisticated and elitist image of the product, concentrating on refined touches and neutral colors.

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